Major difference between Alex Morgan's photoshoot and Francesca Piccinini's. I watched the second clip fully, while the first one, i watched random 2-3 seconds. Go Italy i guess.
Both were shot for American and Italian TVs respectively. In italy, the ratings agencies do not consider topless women to be rated R as a lot of their tv commercials show bare breasted women. In America, unfortunately, this is not the case.
If no one ever challenged the status quo, the EARTH would still be FLAT!